.Column Scenery: 15.Ever wondered just how an electric developer winds up operating an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the tea on The Adrian Series.Trick takeaways:.Why exchanging protocols caused isolation (and also an occupation pivot).The magic formula: legitimacy + congruity = influencer success.B2B influencer advertising and marketing in Asia: It is actually happening, however little by little.AI influencers: Cool, but most likely will not replace your BFF's Instagram.The settlement problem plaguing influencer marketing (and also how Partipost is handling it).Exciting simple fact: Jonathan's dad looks forward to Mondays. Yes, you review that right.Income: The influencer advertising and marketing yard is progressing faster than you may say "swipe up." Coming from micro-influencers to AI characters, the activity is changing-- yet credibility still preponderates.Therefore, prior to you cross out that buddy with 200 fans as "not important," keep in mind: in the world of nano-influencers, your bestie could simply be actually the following major trait.Listen for even more influencer ideas and perhaps pick up a pointer or 2 for your personal Instagram game!